Positive change is possible.
And we’re making it happen.
Our Approach
Clay integrates behavioral science, nervous system regulation, and sustainable actions into a cohesive practice, creating balance, empowerment and sustained change.
Research shows that our nervous system sets the baseline for our ability to create new habits and follow through on our intentions. So even if our hearts and minds want to create change, it is less likely that we’ll progress far if we aren’t in a regulated state.
At Clay, we’re doing the work for you. We’ve developed a framework and set of practices for you to adopt. All you have to do is show up, practice and keep your heart open. By regularly adopting somatic practices alongside habit changes, we can slowly coupling self-care with behavior changes, we can slowly shift shift our behaviors, develop new pathways and, ultimately, progress toward a better life and world.
Frameworks
Elements of Nature
Framework 1
How We Flow Through the Year
Clay’s content and editorial structure is influenced by nature’s elements. Each season welcomes an element of nature–water in winter, air in spring, fire in summer, earth in fall. These elements of nature are our inspiration and guide–they remind us of the purpose of protecting our Mother. They are also the four necessary elements used in the art of ceramics.
Mindfulness
Framework 2
How We Approach Our Practice
Mindfulness is the underlying approach to Clay–it is the practice we want to embody each day, so we can be mindful of our life, our world and each other. Mindfulness allows us to be present in our decisions and to cultivate compassion which leads to positive action.
Sustainable Change
Framework 3
How We Achieve Effective Transformation
True change is only possible if we are able to maintain it. We’ve incorporated two approaches into the structure of Clay, to give us a better change of sustained positive change:
Emily and Amelia Nagoski’s research-based stress-release framework, where movement, breathwork, community, and creative play untangle stress, enabling us to clearly, intentionally move through life.
Root Solutions’ principles of design for successful environmental behavior change, which include patterns of behavior, system structures and mental models. We’ve broken it down here.

